Turning a Book Into an AI-Powered Lead Engine
The Challenge
Sales Engineers and startup sellers often win the technical battle but lose the internal influence game. I wanted Find Your Janet—my enablement playbook for champion-building—to do more than be read. It needed to spark action, start conversations, and quietly work as a lead generator in the background.
The Approach
Rather than build a custom AI tool from scratch, I took a lean, fast-to-market route: a dedicated, personality-driven GPT agent tied directly to the book’s framework. This “Coach Spark” agent guides readers through the book’s core tools—Talk Tracks, Battlecards, and Confidence Checklists—turning static pages into an interactive coaching session.
The AI assistant was embedded right inside the eBook experience, allowing readers to go from theory to personalized practice in seconds. This not only boosted engagement but also created a natural on-ramp to deeper consulting conversations.
Technology & Technique
Custom GPT Agent Design – Built with tailored instructions and persona settings for a consistent, on-brand voice.
Seamless eBook Integration – Linked directly from the PDF to create zero-friction entry.
Rapid Prototyping – Used a flexible AI platform for initial deployment, validating the concept before scaling.
Lead Capture by Design – Structured interactions to guide engaged users toward the next step—contacting me.
The Results
Within days of launch, Find Your Janet generated inquiries from readers who had never interacted with me before. The embedded AI experience wasn’t just a “bonus”—it became the bridge between the book and real-world business opportunities.
What’s Next
This prototype proved the concept: AI companions can extend content far beyond the page. The next phase is rolling out fully branded, character-driven AI environments—customized for each client’s personality and business goals—living on their websites as 24/7 lead-gen and onboarding tools.
Key Takeaways for Creative Spark Clients
You can test AI-powered engagement without a heavy upfront build.
Personality-driven experiences increase trust and memorability.
Well-placed AI tools can turn content into a conversation, and conversations into clients.
đź”— See the project in action: heresyourcape.com
đź”— Check out the case study.
